London and Dubai
Having completed a low budget installation in Harvey Nichols, Dubai we were asked to develop ideas and concepts for the new major store in Saville Row. Our ideas told the story of the birth and the ongoing narrative of Boateng's journey using subtle Nigerian motives and materiality. We inserted buildings within the building creating areas of focus and interest using architecture to navigate around the site. The complex brief included retail and sales areas, tailoring and manufacturing under one roof. Although we weren't asked to build the final project many of our ideas found their way into the realized project.
Client: Ozwald Boateng
Location: Saville Row, London and Dubai
Design Team: Steve Jensen, Sigrid Andest, Graham Russell.