LYNX BULLET LAUNCH EVENT
Our witty take on the launch of an aroma supposed to arouse from the pocket was to literally enter the pocket and supersize the contents. Two temporary events were to launch the product, back to back in London and Manchester, so everything produced was to be lightweight and transportable, each venue was considered as outside or inside the pocket, the threshold the moment the Bullet was revealed.
Client: Unilever (Lynx)
Location: London and Manchester
Design Team: Steve Jensen, Sigrid Andest, Tom Lovegrove with Edy Piro.