100% DESIGN PAVILION

Before social media, trade shows were essential to establish a companies profile and credentials. Juggernaut participated and designed stands for several shows. This stand being our own. A self supporting pavilion set on a plywood base with a mild steel structure elegantly revealing structural armatures holding lamps, magnifying lenses and poetic text by Charlotte Mew. The visitor travelled the timeline of projects, glowing in detail, the visitor could then rest and flick through a printed portfolio on a rubber bench. Surveying the whole a dyeline poster by Paul Elliman floated. This powerful and beautifully detailed stand was seen as an antidote to the over elaboration of trade show pavilions and their boasting bravado.
Client: Juggernaut Design
Location: 100% Design Chelsea

Design Team: Steve Jensen, David Germond, Graham Russell, Geoff Stewart.